Have you ever come across a commercial on TV that you can’t get out of your head? You know, the one where as soon as you hear the first three seconds you scramble around looking for the remote to change the channel but by the time you’ve found it, it’s too late, the commerical is over and you’re singing some horrible jingle for the next 6 hours?
That was this one for me. Except now when it comes on, I smile and dance that silly routine or make up my own.
I don’t understand the costumes really. The “chocolate” has random balls placed sporatically on the body and the “caramel” has camel toe. Gross. I’m pretty sure I’ll never eat a Caramilk bar again but I still laugh at the ugly lady when she puffs out her cheeks.
So would you say this ad worked? Or was it a failure, like so many others?
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